About us

“Finding the beauty of everyday life, 'YEOYEO' means ‘Tathata’, a Buddhist term meaning ‘suchness’
or a true state of things that is ineffable, beyond description and conceptualization.
YEOYEO is the true essence of everything as it is.
We strive for a timeless yet beautiful design and embrace slow fashion that naturally blends into daily life."

 

 

OUR PHILOSOPHY

Slow. Simple. Conscious.
YEOYEO creates products that are slow, simple, and consciously made.
We use eco-friendly natural materials, such as hemp and cotton, for over 90% of our products,
and domestically sourced natural dyed fabrics through collaborations with local ventures.
Additionally, all packaging materials, including tags, polybags, and printed materials,
are made from environmentally friendly materials that biodegrade within 180 days when disposed of on the ground.

 

 

THOUGHTFUL DESIGNS

YEOYEO is committed to slow fashion.
We persistently pursue timeless and beautiful designs that last over time.
All our products are crafted in South Korea and Japan by a pattern artisan
who has received the Prime Minister's Award in South Korea and have over 20 years of experience in tailoring.
We insist on using top-quality materials and production processes to create high-quality clothing
that can be worn for a long time.
YEOYEO is a brand created by two women who practice yoga and meditation.
We use comfortable silhouettes and materials that empower women to feel free.
We seek moments of enlightenment, awareness, and mindfulness in everyday life, whether in the city or in nature.
We hope to harmonize our lifestyles with our surroundings, and ultimately, the Earth, without causing harm.